It is impossibe for you to spend every moment of the day updating your followers on Twitter, responding to customer comments or concerns on your Facebook page or adding content to your blog to keep it current and drive SEO.

 

Social Media has become integrated into the marketing mix, but is typically controlled by junior staff members that aren't involved in high level strategic discussions. It has become an important vehicle in the competitive landscape that can drive brand value and connect a brand to it's consumers, but is often under-used or poorly executed.